Cut the Clutter Campaign
The Cut the Clutter Campaign was launched in 2004 in response to growing concerns about the proliferation of superfluous road signage and intrusive advertisements that are beginning to blight our cities, towns, and countryside.
The regulations for the control of outdoor advertising are complex and Local Planning Authorities have insufficient resources to pursue advertisers who erect signs without permission. The Campaign aims to highlight the problem and encourage the authorities to take action.
Similarly, with road signage, the sheer volume of it is becoming a road safety issue, with signs often badly placed, duplicated or even redundant, and drivers being frequently distracted. Simple measures, such as mounting signs on lighting columns or doubling signs up could help to reduce the visual clutter.
Members were able to contribute by taking photographs and reporting incidents, which the Society were then able to use as evidence to support the campaign.
